Produce & Floral Holiday Showcase FAQ
Join the produce and floral supply chain at the FPFC Produce & Floral Holiday Showcase. We'll focus on holiday trends, seasonal traditions and the opportunities they bring to your business.
Find answers to your questions about registration, hotel block, exhibit space, sponsorships and other details here. Is there a question we didn't address? Contact Matt Hayes at matt@fpfc.org.
We look forward to seeing you in Costa Mesa!
General Event Information
What is the date and location of the event?
The FPFC Produce & Floral Holiday Showcase will be held on August 26 and 27 at the Westin South Coast Plaza in Costa Mesa. Attendee registration is open until August 19.
What is the theme of the FPFC Showcase?
The theme of the FPFC Produce & Floral Holiday Showcase is “A Showcase for All Seasons.” We’re celebrating the key holiday and seasonal moments that drive the fresh produce and floral industries throughout the year. The showcase brings together industry leaders, educational programming, networking opportunities and exhibitors to recognize and celebrate the seasons—from Halloween and Thanksgiving to the Super Bowl and Valentine’s Day. These traditions fuel innovation, sales, and growth across the industry.
Did this event replace the FPFC Expo?
This event is the evolution of the FPFC Expo. We’ve reimagined and rebranded the expo into an education-focused experience with an exhibition hall for showcasing fresh produce and floral products, seasonal ideas and holiday promotions. While we have transformed our traditional Expo format, the opportunity for exhibitors to connect with FPFC members, buyers, and industry professionals remains a key part of the event.
What makes this new event format different?
We’ve worked hard to create a more intimate environment for buyers, attendees, exhibitors, and speakers, with an emphasis on education and networking. Exhibitors will have more meaningful opportunities to engage with attendees throughout the event rather than competing for attention in a large trade show environment.
To preserve the friendly, familiar atmosphere, available exhibit space is intentionally limited. A select number of exhibit opportunities are available so we can focus on building relationships and facilitating quality connections for attendees.
For more information on exhibits, refer to the Exhibition Hall Questions section of this FAQ.
What type of buyers will be in attendance?
A variety of produce and floral buyers will be at the Produce & Floral Holiday Showcase, including representatives from retailers, food service, independent grocers, online retailers, hospitality, restaurants and bars.
As a buyer, am I hosted?
All buyers receive complimentary registration for the event. Appropriate travel costs, such as hotel stay and airfare, can be reimbursed with pre-approval. Contact Victoria at victoria@fpfc.org for approval.
What does the admission fee include?
The Showcase admission fee includes access to the full event agenda, including the Produce and Floral Summits and welcome reception on Wednesday, August 26, as well as the breakfast, opening plenary, educational breakout sessions, exhibit hall and reception on Thursday, August 27.
Are there sponsorship opportunities for the event?
Yes. Your brand can be a prominent part of the FPFC Produce & Floral Holiday Showcase. There are a la carte sponsorship options, with visibility for your brand throughout the event, on name badges and in promotional materials.
Platinum Elite, Gold Premium and Silver Supporter sponsorship packages are also available. These packages provide exhibit hall booths and complimentary registrations, with a variety of included recognition and logo placement opportunities.
Review a la carte sponsorship options, as well as Platinum Elite, Gold Premium and Silver Supporter sponsorship packages in FPFC’s 2026 Event Sponsorship guide. To reserve a sponsorship, go to "Attendee Selection" and make your a la carte selections when you register. You can also email Matt Hayes at matt@fpfc.org or call 714-739-0177.
Can I just attend the Conference or just attend the Showcase?
There is a $350 exhibit-hall-only pass available for purchase. There is NOT a conference-only pass available for purchase.
Is there a room block available at the hotel?
The Westin South Coast Plaza is accepting reservations in the Fresh Produce & Floral Council room block. Book your room soon to experience all the Produce & Floral Holiday Showcase activities under one roof.
Where can I park during the Produce & Floral Holiday Showcase?
Parking options at The Westin South Coast Plaza, Costa Mesa, include on-site parking for $48.00 per day and valet parking for $63.00 per day. An electric car charging station is available.
The closest off-site parking is in the Plaza Tower Parking Structure, across Park Center Drive from the Westin South Coast Plaza. The rate is $8.00 per hour with a $22.00 maximum.
Can I cancel my registration or transfer it to a team member?Cancellations will be refunded up until August 7th, 2026. Any cancellations after that date will not receive a refund. Transfer of a registration to a team member can occur up to the event date.
Are there 1-on-1 meetings with buyers?
Yes, there are 1-on-1 meetings with buyers for Platinum Elite, Gold Premium and Silver Supporter sponsors.
Is there a dress code?
We recommend comfortable business-casual or smart-casual attire. Collared shirts, button-downs, polo shirts, slacks, chinos, or clean, dark jeans. Sweaters, jackets or blazers are ideal for layering in chilly convention environments.
Exhibition Hall Questions
As an Exhibitor, what is included in my Exhibit Space purchase?
The purchase of an Exhibit Space includes two All-Access FPFC Produce & Floral Holiday Showcase passes, a listing in the Showcase final program, and one 6-foot tabletop that can be placed anywhere in your 8-foot x 8-foot exhibit space.
How many booths are available?
A total of 50 booths are available for purchase at the FPFC Produce & Floral Holiday Showcase. Due to the limited number of spaces available, we recommend reserving your booth as soon as possible.
To reserve your booth, go to "Attendee Selection" and select "Exhibit Booth - Showcase" when you register. You can also email Matt Hayes at matt@fpfc.org or call 714-739-0177.
What’s the deadline for purchasing exhibit space?
The deadline to purchase an exhibit space is August 7th, 2026.
What time is the exhibitor load-in and load-out?
Exhibit hall setup takes place from 8:00 a.m. to 2:00 p.m. on Thursday, August 27. Breakdown is from 5:00 p.m. to 7:00 p.m.
Will there be power and wi-fi for monitors and display equipment?
Wi-Fi is available throughout the venue. Power is available, though it may require setup. To arrange, email John Vanella at john.vanella@conferencedirect.com. If you're running a monitor or display, we recommend bringing a fully charged laptop or portable battery as backup.
Will there be a refrigerator or a refrigeration option?
No, there will not be a refrigerator or a refrigeration storage option available for the FPFC Holiday Showcase. The FPFC advises that all companies bring product that can be shipped the day of the event and stored in an air-conditioned room.
How are booths assigned?
Booths are assigned based on request on a first-come, first-served basis. Premium booth spaces are reserved for high-tiered sponsors.
How do I get extra tickets for my booth?
Two tickets come with an exhibit hall booth purchase. If you want additional tickets, purchase showcase tickets or exhibit-hall-only passes
Find answers to your questions about registration, hotel block, exhibit space, sponsorships and other details here. Is there a question we didn't address? Contact Matt Hayes at matt@fpfc.org.
We look forward to seeing you in Costa Mesa!
General Event Information
What is the date and location of the event?
The FPFC Produce & Floral Holiday Showcase will be held on August 26 and 27 at the Westin South Coast Plaza in Costa Mesa. Attendee registration is open until August 19.
What is the theme of the FPFC Showcase?
The theme of the FPFC Produce & Floral Holiday Showcase is “A Showcase for All Seasons.” We’re celebrating the key holiday and seasonal moments that drive the fresh produce and floral industries throughout the year. The showcase brings together industry leaders, educational programming, networking opportunities and exhibitors to recognize and celebrate the seasons—from Halloween and Thanksgiving to the Super Bowl and Valentine’s Day. These traditions fuel innovation, sales, and growth across the industry.
Did this event replace the FPFC Expo?
This event is the evolution of the FPFC Expo. We’ve reimagined and rebranded the expo into an education-focused experience with an exhibition hall for showcasing fresh produce and floral products, seasonal ideas and holiday promotions. While we have transformed our traditional Expo format, the opportunity for exhibitors to connect with FPFC members, buyers, and industry professionals remains a key part of the event.
What makes this new event format different?
We’ve worked hard to create a more intimate environment for buyers, attendees, exhibitors, and speakers, with an emphasis on education and networking. Exhibitors will have more meaningful opportunities to engage with attendees throughout the event rather than competing for attention in a large trade show environment.
To preserve the friendly, familiar atmosphere, available exhibit space is intentionally limited. A select number of exhibit opportunities are available so we can focus on building relationships and facilitating quality connections for attendees.
For more information on exhibits, refer to the Exhibition Hall Questions section of this FAQ.
What type of buyers will be in attendance?
A variety of produce and floral buyers will be at the Produce & Floral Holiday Showcase, including representatives from retailers, food service, independent grocers, online retailers, hospitality, restaurants and bars.
As a buyer, am I hosted?
All buyers receive complimentary registration for the event. Appropriate travel costs, such as hotel stay and airfare, can be reimbursed with pre-approval. Contact Victoria at victoria@fpfc.org for approval.
What does the admission fee include?
The Showcase admission fee includes access to the full event agenda, including the Produce and Floral Summits and welcome reception on Wednesday, August 26, as well as the breakfast, opening plenary, educational breakout sessions, exhibit hall and reception on Thursday, August 27.
Are there sponsorship opportunities for the event?
Yes. Your brand can be a prominent part of the FPFC Produce & Floral Holiday Showcase. There are a la carte sponsorship options, with visibility for your brand throughout the event, on name badges and in promotional materials.
Platinum Elite, Gold Premium and Silver Supporter sponsorship packages are also available. These packages provide exhibit hall booths and complimentary registrations, with a variety of included recognition and logo placement opportunities.
Review a la carte sponsorship options, as well as Platinum Elite, Gold Premium and Silver Supporter sponsorship packages in FPFC’s 2026 Event Sponsorship guide. To reserve a sponsorship, go to "Attendee Selection" and make your a la carte selections when you register. You can also email Matt Hayes at matt@fpfc.org or call 714-739-0177.
Can I just attend the Conference or just attend the Showcase?
There is a $350 exhibit-hall-only pass available for purchase. There is NOT a conference-only pass available for purchase.
Is there a room block available at the hotel?
The Westin South Coast Plaza is accepting reservations in the Fresh Produce & Floral Council room block. Book your room soon to experience all the Produce & Floral Holiday Showcase activities under one roof.
Where can I park during the Produce & Floral Holiday Showcase?
Parking options at The Westin South Coast Plaza, Costa Mesa, include on-site parking for $48.00 per day and valet parking for $63.00 per day. An electric car charging station is available.
The closest off-site parking is in the Plaza Tower Parking Structure, across Park Center Drive from the Westin South Coast Plaza. The rate is $8.00 per hour with a $22.00 maximum.
Can I cancel my registration or transfer it to a team member?Cancellations will be refunded up until August 7th, 2026. Any cancellations after that date will not receive a refund. Transfer of a registration to a team member can occur up to the event date.
Are there 1-on-1 meetings with buyers?
Yes, there are 1-on-1 meetings with buyers for Platinum Elite, Gold Premium and Silver Supporter sponsors.
Is there a dress code?
We recommend comfortable business-casual or smart-casual attire. Collared shirts, button-downs, polo shirts, slacks, chinos, or clean, dark jeans. Sweaters, jackets or blazers are ideal for layering in chilly convention environments.
Exhibition Hall Questions
As an Exhibitor, what is included in my Exhibit Space purchase?
The purchase of an Exhibit Space includes two All-Access FPFC Produce & Floral Holiday Showcase passes, a listing in the Showcase final program, and one 6-foot tabletop that can be placed anywhere in your 8-foot x 8-foot exhibit space.
How many booths are available?
A total of 50 booths are available for purchase at the FPFC Produce & Floral Holiday Showcase. Due to the limited number of spaces available, we recommend reserving your booth as soon as possible.
To reserve your booth, go to "Attendee Selection" and select "Exhibit Booth - Showcase" when you register. You can also email Matt Hayes at matt@fpfc.org or call 714-739-0177.
What’s the deadline for purchasing exhibit space?
The deadline to purchase an exhibit space is August 7th, 2026.
What time is the exhibitor load-in and load-out?
Exhibit hall setup takes place from 8:00 a.m. to 2:00 p.m. on Thursday, August 27. Breakdown is from 5:00 p.m. to 7:00 p.m.
Will there be power and wi-fi for monitors and display equipment?
Wi-Fi is available throughout the venue. Power is available, though it may require setup. To arrange, email John Vanella at john.vanella@conferencedirect.com. If you're running a monitor or display, we recommend bringing a fully charged laptop or portable battery as backup.
Will there be a refrigerator or a refrigeration option?
No, there will not be a refrigerator or a refrigeration storage option available for the FPFC Holiday Showcase. The FPFC advises that all companies bring product that can be shipped the day of the event and stored in an air-conditioned room.
How are booths assigned?
Booths are assigned based on request on a first-come, first-served basis. Premium booth spaces are reserved for high-tiered sponsors.
How do I get extra tickets for my booth?
Two tickets come with an exhibit hall booth purchase. If you want additional tickets, purchase showcase tickets or exhibit-hall-only passes
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